Tiziana from Mexico recommended us La Guarapera, a cool spot to freshen up before or after the beach. La Guarapera makes sugar cane beverages, and the sugar cane is crushed at the very moment you ask for the drink (they let you do the crushing if you want).
La Guarapera is owned by a very friendly Italian (one of hundreds of Italians who moved in to Tulum), who changed the shadows of the London subway for the pristine beaches of Tulum after working for 16 years in the underground. His “shop” is an old Volkswagen beetle, purposely re-shaped for the sugar cane mill machinery. The beetle is located on the road to the beach, very close to the highway. Worth visiting.